2024
2024
Livly
Livly
A boutique live shopping app designed around authenticity, calm, and confident discovery.
Photography
Nikon
Camera
Community
As Handelnine Global expanded its portfolio of in-house brands, each grew its own visual style — and with it, a web of inconsistencies.
Role: UX Researcher, UX/UI Designer
Team: Apoorva Kavitkar, Kali Birdsall & Mariel Go
Timeline: 6 weeks
Tools: Figma, Adobe Illustrator, Miro, Google Forms
Deliverables: IA map, task flows, low-fidelity wireframes, high-fidelity interactive prototype, usability testing findings
The Challenge
The Challenge
How might we create a curated, trustworthy, interactive live shopping experience that feels as premium as a boutique and help influencers build and monetize their audience in one cohesive space?
Goals & Objectives
Goals & Objectives
Consistency
Establish a single, scalable design system for all brands
Flexibility
Design components that can flex across brands without duplication
Mobile-First
Prioritize mobile responsiveness and accessibility
Scalability
Streamline handoffs between design and development teams
Process
Process
Audit
Define Tokens
Build Components
Brand Implementation
Design Foundations
Design Foundations
Applying Atomic Design Principles to create components for our system.
The Design System is based on the following set of principles to help designers make informed choices about how to approach a project:
Components and Patterns
Components and Patterns
Multiple brands could share identical structural components, yet look entirely distinct through customized palettes and imagery.
Responsive by Design
Responsive by Design
What we achieved
Live shopping is booming globally—but not in the U.S.
Despite massive investments, American users (especially Gen Z and younger Millennials) still view live shopping as:
Applied Across Brands
Applied Across Brands
This proved the system’s flexibility — one foundation powering several contrasting identities.
Impact & Outcomes
Impact & Outcomes
The Global Nikon Meetup isn’t just an event—it’s an unforgettable experience that brings photographers together to learn, explore, and grow. Whether you’re a hobbyist, an aspiring professional, or a seasoned expert, this meetup provides an exciting platform to engage with fellow photography enthusiasts and discover new techniques. With hands-on workshops, live demonstrations, and interactive discussions, attendees gain first-hand experience with cutting-edge Nikon gear while learning from some of the best minds in photography. One of the standout features of the Global Nikon Meetup is the opportunity to immerse yourself in real-world shooting scenarios. Whether it’s a guided photo walk through a scenic landscape, a portrait lighting session with professional models, or an exclusive behind-the-scenes look at wildlife photography, this event offers practical experiences that go beyond theory. Nikon experts are on hand to share their expertise, helping attendees refine their camera skills and experiment with creative approaches to photography.
See how this system came to life in the CopperStudio website redesign
2024
Livly
A boutique live shopping app designed around authenticity, calm, and confident discovery.
Photography
Nikon
Camera
Community
As Handelnine Global expanded its portfolio of in-house brands, each grew its own visual style — and with it, a web of inconsistencies.
Role: UX Researcher, UX/UI Designer
Team: Apoorva Kavitkar, Kali Birdsall & Mariel Go
Timeline: 6 weeks
Tools: Figma, Adobe Illustrator, Miro, Google Forms
Deliverables: IA map, task flows, low-fidelity wireframes, high-fidelity interactive prototype, usability testing findings
The Challenge
How might we create a curated, trustworthy, interactive live shopping experience that feels as premium as a boutique and help influencers build and monetize their audience in one cohesive space?
Goals & Objectives
Consistency
Establish a single, scalable design system for all brands
Flexibility
Design components that can flex across brands without duplication
Mobile-First
Prioritize mobile responsiveness and accessibility
Scalability
Streamline handoffs between design and development teams
Process
Audit
Define Tokens
Build Components
Brand Implementation
Design Foundations
Applying Atomic Design Principles to create components for our system.
The Design System is based on the following set of principles to help designers make informed choices about how to approach a project:
Components and Patterns
Multiple brands could share identical structural components, yet look entirely distinct through customized palettes and imagery.
Responsive by Design
What we achieved
Live shopping is booming globally—but not in the U.S.
Despite massive investments, American users (especially Gen Z and younger Millennials) still view live shopping as:
Applied Across Brands
This proved the system’s flexibility — one foundation powering several contrasting identities.
Impact & Outcomes
The Global Nikon Meetup isn’t just an event—it’s an unforgettable experience that brings photographers together to learn, explore, and grow. Whether you’re a hobbyist, an aspiring professional, or a seasoned expert, this meetup provides an exciting platform to engage with fellow photography enthusiasts and discover new techniques. With hands-on workshops, live demonstrations, and interactive discussions, attendees gain first-hand experience with cutting-edge Nikon gear while learning from some of the best minds in photography. One of the standout features of the Global Nikon Meetup is the opportunity to immerse yourself in real-world shooting scenarios. Whether it’s a guided photo walk through a scenic landscape, a portrait lighting session with professional models, or an exclusive behind-the-scenes look at wildlife photography, this event offers practical experiences that go beyond theory. Nikon experts are on hand to share their expertise, helping attendees refine their camera skills and experiment with creative approaches to photography.
See how this system came to life in the CopperStudio website redesign
2024
Livly
A boutique live shopping app designed around authenticity, calm, and confident discovery.
Photography
Nikon
Camera
Community
As Handelnine Global expanded its portfolio of in-house brands, each grew its own visual style — and with it, a web of inconsistencies.
Role: UX Researcher, UX/UI Designer
Team: Apoorva Kavitkar, Kali Birdsall & Mariel Go
Timeline: 6 weeks
Tools: Figma, Adobe Illustrator, Miro, Google Forms
Deliverables: IA map, task flows, low-fidelity wireframes, high-fidelity interactive prototype, usability testing findings
The Challenge
How might we create a curated, trustworthy, interactive live shopping experience that feels as premium as a boutique and help influencers build and monetize their audience in one cohesive space?
Goals & Objectives
Consistency
Establish a single, scalable design system for all brands
Flexibility
Design components that can flex across brands without duplication
Mobile-First
Prioritize mobile responsiveness and accessibility
Scalability
Streamline handoffs between design and development teams
Process
Audit
Define Tokens
Build Components
Brand Implementation
Design Foundations
Applying Atomic Design Principles to create components for our system.
The Design System is based on the following set of principles to help designers make informed choices about how to approach a project:
Components and Patterns
Multiple brands could share identical structural components, yet look entirely distinct through customized palettes and imagery.
Responsive by Design
What we achieved
Live shopping is booming globally—but not in the U.S.
Despite massive investments, American users (especially Gen Z and younger Millennials) still view live shopping as:
Applied Across Brands
This proved the system’s flexibility — one foundation powering several contrasting identities.
Impact & Outcomes
The Global Nikon Meetup isn’t just an event—it’s an unforgettable experience that brings photographers together to learn, explore, and grow. Whether you’re a hobbyist, an aspiring professional, or a seasoned expert, this meetup provides an exciting platform to engage with fellow photography enthusiasts and discover new techniques. With hands-on workshops, live demonstrations, and interactive discussions, attendees gain first-hand experience with cutting-edge Nikon gear while learning from some of the best minds in photography. One of the standout features of the Global Nikon Meetup is the opportunity to immerse yourself in real-world shooting scenarios. Whether it’s a guided photo walk through a scenic landscape, a portrait lighting session with professional models, or an exclusive behind-the-scenes look at wildlife photography, this event offers practical experiences that go beyond theory. Nikon experts are on hand to share their expertise, helping attendees refine their camera skills and experiment with creative approaches to photography.
See how this system came to life in the CopperStudio website redesign