2022
Birla Opus: A Bold Social Campaign Built to Stand Out in the Feed
Birla Opus, from the legacy of Aditya Birla Group, brings innovation and artistry to the world of decorative paints. Rooted in trust and excellence, it combines rich heritage with contemporary design to transform walls into expressions of style and joy.
User Research
Info Architecture
Designed for: Aditya Birla Group | Designs from: Cobuzz
Goal
Design a social media campaign to create a buzz and awareness about the company’s entry into the untapped paint manufacturing market, positioning the brand as a leader in innovation and quality. This subsidiary brand named 'Birla Opus' was later launched in 2024.
Objective
Create vibrant designs that grab attention and stand out in a scrolling feed, using bold colors, dynamic typography, and intriguing compositions to captivate viewers instantly.
More Works
2022
Birla Opus: A Bold Social Campaign Built to Stand Out in the Feed
Birla Opus, from the legacy of Aditya Birla Group, brings innovation and artistry to the world of decorative paints. Rooted in trust and excellence, it combines rich heritage with contemporary design to transform walls into expressions of style and joy.
User Research
Info Architecture
Designed for: Aditya Birla Group | Designs from: Cobuzz
Goal
Design a social media campaign to create a buzz and awareness about the company’s entry into the untapped paint manufacturing market, positioning the brand as a leader in innovation and quality. This subsidiary brand named 'Birla Opus' was later launched in 2024.
Objective
Create vibrant designs that grab attention and stand out in a scrolling feed, using bold colors, dynamic typography, and intriguing compositions to captivate viewers instantly.
More Works
2022
Birla Opus: A Bold Social Campaign Built to Stand Out in the Feed
Birla Opus, from the legacy of Aditya Birla Group, brings innovation and artistry to the world of decorative paints. Rooted in trust and excellence, it combines rich heritage with contemporary design to transform walls into expressions of style and joy.
User Research
Info Architecture
Designed for: Aditya Birla Group | Designs from: Cobuzz
Goal
Design a social media campaign to create a buzz and awareness about the company’s entry into the untapped paint manufacturing market, positioning the brand as a leader in innovation and quality. This subsidiary brand named 'Birla Opus' was later launched in 2024.
Objective
Create vibrant designs that grab attention and stand out in a scrolling feed, using bold colors, dynamic typography, and intriguing compositions to captivate viewers instantly.
More Works